Lancia  is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia as Lancia & C.. It became part of the Fiat Group in 1969; the current company, Lancia Automobiles S.p.A., was established in 2007.

The company has a strong rally heritage and is noted for using letters of the Greek alphabet for its model names.

In January 2014, Fiat CEO Sergio Marchionne intimated that Lancia cars would no longer be sold outside of Italy.